A powerful new tool is now available for current and prospective businesses in Mariposa County. The ZoomProspector tool, as it is called, aggregates data from a variety of sources to provide insights that would have previously would have taken a business owner days or weeks to accumulate. Want to find how much people in Mariposa County spent on furniture in 2019? It's there. So is a projection of how much infant apparel will be purchased in 2024, data about how many residents have a high school diploma and information about how many local companies provide computer services, to name just a few.
The tool also includes a map that can show an interested business owner where they can find broadband, where the flood areas are, and general information about how particular areas are zoned, among other things. If a business owner sees something they like, a property search function allows them to see what is currently on the market and where they might be able to expand their business.
ZoomProspector serves existing local businesses and is part of a nationwide online database. Being part of a larger database means Mariposa County will appear in search results for potential employers and entrepreneurs using the tool to find a place like Mariposa County to build their businesses.
Mariposa County recently acquired the ZoomProspector tool as recommended by the 2017 Economic Vitality Strategy. The software will continue to be updated and enhanced, but is now available for public use.