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Posted on: August 5, 2019

County Staff Set to Take Proposed Brand on the Road

Mariposa County Place Brand_Green and Gold

After an extensive process led by a group of local experts, Mariposa County has developed a proposed place brand that speaks to the identity of our community. The place brand package includes a flexible and dynamic core logo, logo bugs, a badge and a tagline. The project also included a refresh of the logo that has been used as a county seal since the 1980s.

Place brands are intended to create and reinforce an impression of a community's identity, history, culture and values. They are typically used for marketing purposes including economic development, parks and recreation programs, recruiting employees and so on. Logos and images associated with place brands may also be used to share community pride and allow local governments to show a friendlier side than official seals and formal letterheads allow.

Mariposa County's process for developing the place brand included qualitative and quantitative research, identification of a target market, and understanding word associations people have with Mariposa County before working on a variety of potential designs that were refined into a final proposal. The County engaged thirteen local professionals to steer this process representing local residents and businesses, the Mariposa County Arts Council, Yosemite/Mariposa County Tourism Bureau, the Mariposa County Chamber of Commerce, John C. Fremont Hospital, and County departments.

In addition to a place brand, County staff took advantage of the collected expertise to create a proposed refresh of the County seal. The presentation to the board introducing the place brand package and refreshed County seal can be accessed here.

Mariposa County staff and members of the Place Branding Advisory Committee will exhibit the proposed place brand for Mariposa County at a road show in various venues throughout the County. The exhibits are scheduled from August 5-19, 2019 (see schedule below). The presentation is the culmination of more than 10 months of research and creative development by the branding team as well as direction from the Mariposa County Board of Supervisors after the initial place brand presentation.


COMMUNITY MEETING SCHEDULE FOR REVIEW AND DISCUSSION OF

PLACE BRANDING FOR MARIPOSA COUNTY 


              VENUE                                          MEETING SCHEDULE                                                              

Lushmeadows Clubhouse       5-6:30pm, Monday, August 5, 2019         

Coulter Café (Outside)             5-7pm, Monday, August 12, 2019
Ponderosa Basin Fire Station 6-8pm, Tuesday, Aug. 13, 2019
Midpines Park                                    5-7pm, Wednesday, Aug. 14, 2019
Arts Park                                5-7pm, Thursday, August 15, 2019
Tenaya Lodge                                    9-11am, Saturday, August 17, 2019
McCay Hall                            5-7pm, Monday, August 19, 2019

Mariposa County employees and members of the public are encouraged to attend the meeting for an exhibit and celebration of the proposed place brand. For more information, please contact:  Tara Schiff at (209) 742-1214 or tschiff@mariposacounty.org.

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Posted on: September 10, 2018