Flavored Tobacco and Youth

Why Is Flavored Tobacco an Issue?

In recent years there has been an explosion of sweet-flavored tobacco products, especially e-cigarettes and cigars. Flavors, including menthol, mask the harsh taste of tobacco making it easier for kids to get hooked on nicotine.

Studies show that flavors play a major role in youth use of tobacco products. In fact 4 out of 5 kids who used tobacco started with a flavored product. Learn more at flavorshookkids.org

  • E-liquids come in many candy and fruit flavors like bubblegum, cotton candy and Lucky Charm.
  • Many of these products are tempting to young people because they are sold in colorful packaging that makes them look like candy.
  • With its cool, minty taste, menthol covers up the harshness of tobacco and makes it easier to smoke and more addictive than non-flavored cigarettes.
  • 48% of high school cigarette smokers say they normally smoke menthol flavored cigarettes.

Mariposa County Youth Tobacco Use

Mariposa County Youth Tobacco Use Fact Sheet

Learn more about Flavored Tobacco Resource: "Addiction is Never Sweet or Cool" ©2017 California Department Public Health. www.tecc.org J965-2/17

For more information contact the Tobacco Education Program staff at 209-966-3689.