In recent years there has been an explosion of sweet-flavored tobacco products, especially e-cigarettes and cigars. Flavors, including menthol, mask the harsh taste of tobacco making it easier for kids to get hooked on nicotine.
Studies show that flavors play a major role in youth use of tobacco products. In fact 4 out of 5 kids who used tobacco started with a flavored product. Learn more at flavorshookkids.org
E-liquids come in many candy and fruit flavors like bubblegum, cotton candy and Lucky Charm.
Many of these products are tempting to young people because they are sold in colorful packaging that makes them look like candy.
With its cool, minty taste, menthol covers up the harshness of tobacco and makes it easier to smoke and more addictive than non-flavored cigarettes.
48% of high school cigarette smokers say they normally smoke menthol flavored cigarettes.